Peter has spent over 15 years in the brandmark and package design business. And prior to that, ten years in advertising, with an emphasis on consumer packaged goods. This breadth of experience, from packaged goods to retail programs, in both advertising and design, gives Peter the ability to bring a unique mix of strategic and marketing expertise to the brandmark and package design discipline.
Understanding the core promise a brand must deliver to the consumer is crucial in graphically creating or redefining the brand. Peter has based his business, BrandOptix, on this belief.
Peter's Background – in brief
10 years in advertising account management
Bozell – Assistant Account Executive
Martin Williams – Account Executive/Account Supervisor
Fallon Worldwide – Account Supervisor/Management Supervisor
Over 15 years in brandmark and package design development
Duffy Design – Account Director
Pedersen Gesk/Future Brand – Director/Marketing Services
BrandOptix – Founder
